Before you say anything like, "What? I think it's funny and really smart!" I want you to read the rest of this page and check out the website.

Yes, that is an ad for Sprite. Sprite, you say? Yes, Sprite. The lemon-lime soda that opens the doors at Coca-Cola's parties? But how? I have no clue.

The above sign is on the subway trains here in Stockholm and I can assure you that my attention was "grabbed" when I first saw it. What, I thought to myself, is that all about? I wondered this because of the following:

There was no product mentioned - well done Sprite. I would not have bothered to think twice if I knew the ad was for a soda.

The web address was in English - but ended with the Swedish country code of .se. Just about anything can happen when they do that.

Being that this type of thing was pretty much the reason I got an iPhone (that and taking pictures of this type of thing) I hurried to the sellyourmother.se website. What could it be? I'd been reeled in and I needed to know. What happened next can be taken two ways. If you believe in Steve Jobs you would say, "What a bunch of morons." If you don't, you would say, "Stupid Steve Jobs." You see, the website is entirely built in Flash and not viewable on the iPhone. (To be honest here, I'm pretty sure most cellphones would not be able to view the website. Which makes one wonder just how smart it was for Sprite to advertise heavily on a subway where people would be using a cellphone to view the site. Ahhh doiiii.) Anyways, I had to wait till I got home to see just what the hell was up with this site. At this time I was still unaware that Sprite was behind it.

10 minutes later

Home. To computer. Type in domain. Site comes up. What the F. It's best if you just hit up the link above, that would save me having to explain it. BUT, here's the deal. You can umm...win prizes by uploading a picture of your mother - if your mother gets the most votes you win a new MacBook (ironic) and your mother wins a spa holiday (why don't they get a MacBook?). By participating you also receive a cellphone voucher for a free Sprite (more irony). Weekly prizes are less exciting. Mom wins a $30 gift certificate and you win some ugly ass Reeboks - seriously they have Iron Maiden stuff on them.

I don't actually know where the selling comes in. The site is really confusing and it has way too much going on. But, you can get free Sprite so I guess it's not all bad. Hopefully my mom doesn't mind me entering her so that I can win that MacBook. I think the picture of her giving money to a guy dressed up like Darth Vader is a sure winner.

Oh, apparently "Sprite is so good you'd sell your mother for it."

UPDATE - I have added the awesome image to the right of my mom for sale to the site. Now to just await the winnings...
VOTE FOR MY MOM HERE

Permalink    Labels: Stockholm, Wackiness, Food